Video captioning is a challenging task which aims at automatically generating a natural language description of a given video. Recent researches have shown that exploiting the intrinsic multi-modalities of videos significantly promotes captioning performance. However, how to integrate multi-modalities to generate effective semantic representations for video captioning is still an open issue. Some researchers proposed to learn multimodal features in parallel during the encoding stage. The downside of these methods lies in the neglect of the interaction among multi-modalities and their rich contextual information. In this study, inspired by the fact that visual contents are generally more important for comprehending videos, we propose a novel Visual Oriented Encoder (VOE) to integrate multimodal features in an interactive manner. Specifically, VOE is designed as a hierarchical structure, where bottom layers are utilized to extract multi-scale contexts from auxiliary modalities while the top layer is exploited to generate joint representations by considering both visual and contextual information. Following the encoder-decoder framework, we systematically develop a VOE-LSTM model and evaluate it on two mainstream benchmarks: MSVD and MSR-VTT. Experimental results show that the proposed VOE surpasses conventional encoders and our VOE-LSTM model achieves competitive results compared with state-of-the-art approaches.