Object localization and local feature representation are key issues in fine-grained image retrieval. However, the existing unsupervised methods still need to be improved in these two aspects. For conquering these issues in a unified framework, a novel unsupervised scheme, named DSAW for short, is presented in this paper. Firstly, we proposed a dual-selection (DS) method, which achieves more accurate object localization by using adaptive threshold method to perform feature selection on local and global activation map in turn. Secondly, a novel and faster self-attention weights (AW) method is developed to weight local features by measuring their importance in the global context. Finally, we also evaluated the performance of the proposed method on five fine-grained image datasets and the results showed that our DSAW outperformed the existing best method.