With the increasing popularity of augmented and virtual reality, retailers are now more focusing towards customer satisfaction to increase the amount of sales. Although augmented reality is not a new concept but it has gained its much needed attention over the past few years. Our present work is targeted towards this direction which may be used to enhance user experience in various virtual and augmented reality based applications. We propose a model to change skin tone of person. Given any input image of a person or a group of persons with some value indicating the desired change of skin color towards fairness or darkness, this method can change the skin tone of the persons in the image. This is an unsupervised method and also unconstrained in terms of pose, illumination, number of persons in the image etc. The goal of this work is to reduce the complexity in terms of time and effort which is generally needed for changing the skin tone using existing applications by professionals or novice. Rigorous experiments shows the efficacy of this method in terms of synthesizing perceptually convincing outputs.