Subspace clustering finds a multi-subspace representation that best fits a high-dimensional dataset. The computational and storage complexities of existing algorithms limit their usefulness for large scale data. In this paper, we develop a novel scalable approach to subspace clustering termed Fast Direction-Search-Based Subspace Clustering (Fast DiSC). In sharp contrast to existing scalable solutions which are mostly based on the self-expressiveness property of the data, Fast DiSC rests upon a new representation obtained from projections on computed data-dependent directions. These directions are derived from a convex formulation for optimal direction search to gauge hidden similarity relations. The computational complexity is significantly reduced by performing direction search in partitions of sampled data, followed by a retrieval step to cluster out-of-sample data using projections on the computed directions. A theoretical analysis underscores the ability of the proposed formulation to construct local similarity relations for the different data points. Experiments on both synthetic and real data demonstrate that the proposed algorithm can often outperform the state-of-the-art clustering methods.